Signature Events

The Butler Beyond public campaign launch experience included a pre-event VIP reception at the newest building on campus, a main event in the Clowes Memorial Hall performing arts theater, and a post-event reception on the East Mall. The main event included performances from the Butler Ballet, local opera talent Angela Brown, the Butler Symphony Orchestra, Butler University Choirs, Indianapolis Children’s Choir, and the Butler University Basketball Band.

As part of our deliverables, we captured the full production as well as behind-the-scenes footage and then edited this Hype Video for the marketing and communications team to send out via email the morning after the event. This strategy was tremendously successful in continuing and building the momentum of the event.

In November 2023, we partnered with the University of Arizona to create and produce their Fuel Wonder campaign launch event. In the pre-show reception, guests learned about exciting programs happening on campus at various “Experiential Stations.” When guests entered their historic gymnasium, they were delighted to see it had been transformed into a theatre style environment with seating for dinner. Our team produced and edited most of the content shown on the 3-part, 60-foot-long panoramic LED walls that illustrated and highlighted the scripted remarks we wrote. After the event, one donor was so moved, they contacted their development professional to increase the size of their gift.

Here is a post event video highlighting the event.

In June 2025, ARCC brought Utah State University’s Reach and Rise athletic campaign to life with a high-energy, College GameDay-inspired experience. Designed to echo the electricity of game day while aligning seamlessly with the university’s bold vision for the future, the event fused entertainment, emotion, and purpose. A true-to-life sports broadcasting set anchored the stage—complete with a branded commentary desk, dynamic lighting, and live remote interviews that rivaled major network production quality. ​

The immersive environment rallied supporters around student-athletes and coaches, amplifying the campaign’s core message through compelling storytelling, real-time engagement, and unforgettable moments.

From custom teleprompter setups that kept speakers connected to the crowd to the Tunnel of Champions—where student-athletes lined the entrance, cheering in gratitude as guests arrived—every detail was designed to move hearts and spark action.